Lead Qualification Process SOP Template
How to qualify and score incoming leads
6 steps · ~18 min estimated
Steps
Step 1
Review lead source and contact info
Step 2
Check company size and industry fit
Step 3
Score lead using BANT framework
Step 4
Research company on LinkedIn
Step 5
Send personalized outreach email
Step 6
Schedule discovery call if qualified
About This Template
This Lead Qualification Process SOP template provides a structured, step-by-step framework for your sales team. Each step is designed to be clear enough for someone performing this process for the first time.
You can use this template as-is or customize it for your organization's specific tools and workflow. For the best results, document each step using QuickSOP's Chrome Extension — it will automatically capture screenshots and generate a visual, interactive SOP that's easier to follow than text-only instructions.
This template includes 6 steps with an estimated completion time of approximately 18 minutes. Review and update this SOP quarterly or whenever the underlying process changes.
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