📈 Sales

Lead Qualification Process SOP Template

How to qualify and score incoming leads

6 steps · ~18 min estimated

Steps

1

Step 1

Review lead source and contact info

2

Step 2

Check company size and industry fit

3

Step 3

Score lead using BANT framework

4

Step 4

Research company on LinkedIn

5

Step 5

Send personalized outreach email

6

Step 6

Schedule discovery call if qualified

About This Template

This Lead Qualification Process SOP template provides a structured, step-by-step framework for your sales team. Each step is designed to be clear enough for someone performing this process for the first time.

You can use this template as-is or customize it for your organization's specific tools and workflow. For the best results, document each step using QuickSOP's Chrome Extension — it will automatically capture screenshots and generate a visual, interactive SOP that's easier to follow than text-only instructions.

This template includes 6 steps with an estimated completion time of approximately 18 minutes. Review and update this SOP quarterly or whenever the underlying process changes.

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